Urban Streetscapes
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Urban Streetscapes
At KEI, our urban streetscapes service is designed to beautify and maintain urban landscapes, creating inviting and functional spaces that benefit businesses, residents, and visitors alike. We specialize in transforming street-side areas into attractive, low-maintenance, and sustainable environments that enhance the overall aesthetic of commercial districts, downtown areas, and community spaces.
Many of our color programs are key elements in streetscape plans for urban settings. We tend to install custom planters, hanging baskets, and boulevards while integrating complementary hardscapes such as decorative pavers and seat walls.
KEI has designed and managed many of the city’s most prominent corridors, including Wisconsin Avenue, Milwaukee RiverWalk, Broadway Street Corridor, and the Historic Third Ward.
- Urban Streetscapes
- Design and Planning
- Plant selection
- Custom installation
- Hardscape elements
- Seasonal color
- Seasonal displays
- Creatives / Artists
- Decorative lighting
- Decorations
- Planters
- Seating walls
- Street furniture
- Hanging baskets
- Decorative pavers
- Signage and wayfinding
Wow factor
Our hardscape elements that go into our urban streetscapes are designed to complement the local architecture, Wisconsin’s climate, and create an inviting urban environment that serve both aesthetic and practical purposes. We also want a visitor or resident to the city to say, “Wow!”


Site Amenities for public places
Our skilled designers and landscapers create artistic streetscapes that enhance urban settings.
This includes installation of non-plant elements such as paving, curbs, retaining walls, benches, planters, and lighting to enhance the visual appeal and usability of the streetscape.
Design and Management of outdoor spaces
Urban streetscapes involve the design and management of outdoor spaces along streets, rivers, lakes, roadways, and public areas.
Developing aesthetically pleasing and functional designs for streetscapes include layout planning, plant selection, hardscapes, and integration with architecture.


SEASONAL COLOR
Urban streetscapes involve the selection and planting of trees, shrubs, flowers, and ground cover that are suited to our Wisconsin climate and contribute to the over design and environmental goals.
HOLIDAY displays
Streetscapes are common for the installation and management of seasonal decorations and plantings, such as holiday lights or seasonal flowers, to enhance the visual appeal throughout the year.

Most Popular Questions
Streetscapes offer numerous benefits to urban areas. Here’s a concise overview of the key advantages:
Improved aesthetics:
Well-designed streetscapes transform urban areas from purely functional spaces into visually appealing environments. By incorporating elements such as trees, flowers, attractive paving, and public art, streetscapes create a more pleasant and inviting atmosphere. This visual enhancement can dramatically change the perception of a city, making it more attractive to residents, visitors, and businesses alike.
Increased property values:
Attractive streetscapes can have a significant positive impact on nearby property values. Properties adjacent to well-maintained, aesthetically pleasing streetscapes often see an increase in value compared to similar properties in less attractive areas. This increase is due to the improved overall environment, which makes the area more desirable for both residential and commercial purposes, ultimately benefiting property owners and increasing the local tax base.
Enhanced pedestrian experience:
Streetscapes prioritize the pedestrian experience by creating safer, more comfortable walking environments. Wide sidewalks, proper lighting, street furniture, and buffer zones between pedestrians and traffic all contribute to a more pleasant walking experience. This encourages more people to walk, which can reduce vehicle traffic, improve public health, and increase foot traffic for local businesses.
Environmental benefits:
Urban streetscapes, like Milwaukee RiverWalk and Wisconsin Avenue play a crucial role in improving environmental conditions within cities. Trees and plants in streetscapes act as natural air filters, absorbing pollutants and releasing oxygen. They also provide shade, reducing the urban heat island effect. Additionally, well-designed green spaces can help manage stormwater runoff by absorbing and filtering water, reducing the strain on urban drainage systems and improving water quality.
Traffic calming:
Streetscape design can naturally influence driver behavior and traffic speeds. Elements such as narrower lanes, street trees, and visual cues like changes in paving materials can make drivers more aware of their surroundings and encourage slower speeds. This natural traffic calming enhances safety for all road users, particularly pedestrians and cyclists, without the need for excessive signage or speed bumps.
Community identity:
Streetscapes offer an opportunity to reflect and enhance local character and culture. Through the use of specific design elements, public art, or themed plantings, streetscapes can showcase the unique identity of a neighborhood or city. This helps to create a sense of place and belonging for residents and can become a point of pride and attraction for the community.
Economic growth:
Attractive streetscapes can be a catalyst for economic growth. By creating inviting public spaces, streetscapes can attract more visitors and customers to local businesses. This increased foot traffic can lead to higher sales for existing businesses and attract new businesses to the area. Additionally, improved streetscapes can make an area more attractive for new development and investment.
Improved public health:
By creating more appealing outdoor spaces, streetscapes encourage people to spend more time outside, walking, cycling, or simply enjoying the environment. This increased physical activity can lead to improvements in public health, including reduced rates of obesity, heart disease, and stress-related illnesses. The presence of green spaces in urban areas has also been linked to improved mental health outcomes.
Social interaction:
Well-designed streetscapes create spaces for community gatherings and spontaneous social interactions. Features like small plazas, seating areas, or wider sidewalks provide opportunities for people to meet, chat, or participate in community events. This increased social interaction can strengthen community bonds, improve social cohesion, and contribute to a greater sense of safety and belonging in urban areas.
Urban heat island mitigation:
Streetscapes play a crucial role in mitigating the urban heat island effect, where cities are significantly warmer than surrounding rural areas. Trees and vegetation in streetscapes provide shade and evaporative cooling, while lighter-colored paving materials can reflect more sunlight. These elements work together to lower surface and air temperatures, reducing energy consumption for cooling and improving overall urban comfort.
Biodiversity support:
Urban streetscapes can serve as valuable habitats for wildlife, especially when native plant species are incorporated. These green corridors can support a variety of birds, insects, and small mammals, contributing to urban biodiversity. Pollinators like bees and butterflies particularly benefit from flower-rich streetscapes, which in turn supports urban agriculture and overall ecosystem health.
Noise reduction:
Vegetation in streetscapes can significantly reduce urban noise pollution. Trees, shrubs, and even grassy areas absorb and deflect sound waves, creating a buffer between traffic noise and pedestrian areas or nearby buildings. This noise reduction contributes to a more pleasant urban environment and can have positive effects on stress levels and overall quality of life for city residents.
Stress reduction:
The presence of green spaces and natural elements in urban streetscapes has been shown to have a positive impact on mental health. Exposure to nature, even in small doses such as tree-lined streets or small urban parks, can reduce stress, improve mood, and enhance cognitive function. This benefit is particularly important in dense urban environments where access to large natural areas may be limited.
If you are considering implementing or improving streetscapes, here are some important questions to ask:
Budget and funding:
– What is our available budget for streetscape improvements?
– Are there any state or federal grants we can apply for to support this project?
– How can we involve local businesses in funding or maintaining streetscape elements?
Design and planning:
– How can we ensure our streetscape design aligns with Milwaukee’s urban planning goals?
– What unique features should we incorporate to reflect Milwaukee’s character and history?
– How can we balance aesthetic improvements with practical needs like snow removal and utility access?
Climate considerations:
– Which plants and materials are best suited to Milwaukee’s climate, including harsh winters?
– How can we design streetscapes to help manage stormwater and reduce urban flooding?
Sustainability:
– What sustainable practices can we incorporate into our streetscape design?
– How can we use streetscapes to support Milwaukee’s environmental initiatives?
Maintenance:
– What will be the long-term maintenance costs and requirements?
– How can we design streetscapes to minimize maintenance needs in our climate?
Accessibility and safety:
– How can we ensure our streetscapes are accessible to all, including those with disabilities?
– What safety features should we incorporate, especially for winter conditions?
Traffic and transportation:
– How will streetscape improvements impact traffic flow and parking?
– Can we incorporate features to support alternative transportation like cycling?
Community engagement:
– How can we involve local residents and businesses in the planning process?
– What feedback mechanisms can we use to gauge public opinion on streetscape designs?
Economic impact:
– How might these improvements affect local businesses and property values?
– Can we quantify the potential economic benefits of streetscape improvements?
Phasing and implementation:
– Should we implement improvements in phases, and if so, how should we prioritize areas?
– What is a realistic timeline for design, approval, and implementation?
Coordination with utilities:
– How will we coordinate with utility companies to ensure streetscape elements don’t interfere with underground infrastructure?
Winter considerations:
– How will our streetscape design accommodate snow plowing and salt application?
– Can we incorporate winter-specific features to make the streetscape attractive year-round?
Evaluation metrics:
– What metrics should we use to measure the success of our streetscape improvements?
– How often should we review and potentially update our streetscape elements?
While “best” can be subjective and opinions may vary, several Wisconsin cities have been recognized for their impressive streetscapes.
Here are some notable examples:
Wisconsin Avenue, Milwaukee
– Major thoroughfare with a mix of historic and modern elements
– Recent improvements include better pedestrian amenities and public art
Milwaukee RiverWalk
– While not a traditional street, it’s a notable urban pathway
– Connects three riverfront neighborhoods
– Features public art, seating areas, and access to waterfront businesses
State Street, Madison
– Known for its pedestrian-friendly design
– Mix of retail, dining, and cultural attractions
– Regular events and street performances
Broadway, Green Bay
– Historic district with well-preserved architecture
– Recent revitalization efforts have enhanced its appeal
– Mix of shops, restaurants, and public art
Downtown Eau Claire
– Recent redevelopment has created attractive streetscapes
– Phoenix Park area is particularly noted for its design
– Incorporates public art and green spaces
Main Street, Stevens Point
-Historic downtown with well-maintained facades
-Tree-lined streets and decorative lighting
-Regular community events enhance the streetscape
Downer Avenue, Milwaukee
– Charming neighborhood commercial district
– Tree-lined streets with a variety of local businesses
Downtown Wausau
– The 400 Block area is particularly noted for its design
– Incorporates a central square with events and gatherings
Third Ward, Milwaukee
– Historic warehouse district turned trendy neighborhood
– Well-designed streetscapes with a mix of shops, galleries, and restaurants
Bayfield
– While a small town, it’s noted for its charming main street
– Reflects the town’s maritime heritage
While streetscapes are most notable for their blend of aesthetics, functionality, and community engagement. They most often incorporate the following elements:
– Well-maintained sidewalks and crosswalks
– Street trees and planters
– Public art installations
– Seating areas and gathering spaces
– Effective lighting
– Preservation of historic elements
– Integration with local businesses and attractions
It’s worth noting that streetscape quality can change over time with new developments and city initiatives. Additionally, smaller towns throughout Wisconsin may have impressive streetscapes that are less widely known but equally valuable to their communities.
Areas of Expertise
Residential
HOAs, Master Planned Communities, Multi-Family Residential, Military House
Office
Commercial offices, Corporate Campuses, Industrial Facilities, Creative Office Spaces
Medical
Hospitals, Medical Centers, Rehabilitation, MOBs, Acute Care Centers
Education
Colleges, Universities, K-12 Schools
Recreation
Parks and Civic Spaces, Golf Courses, Museums, Theme Parks Complexes and Fields
Retail
Retail and Lifestyle Centers, Shopping Malls, Mixed Use Developments
Hospitality
Hotels, Destination Resorts, Country Clubs, Theme Parks
religion
Places of Worship, Cemeteries
Areas of Service
The areas highlighted in orange represent the primary service areas for KEI.
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